My career started in 2019, while I was cooking dinner in our tiny Brighton flat, daydreaming about a life where creativity and food wasn’t just a hobby, but my career.
At the time I worked in corporate finance and I didn’t know anything about running a business, and I most definitely didn’t have some five-year master plan. I just had this feeling that I couldn’t ignore anymore: I wanted more creativity in my everyday life, more ownership over my time, and to work in the food industry because I genuinely love food. I’m the kind of girl that cries if the food is amazing. Oh yes that’s me! Last time this happened we’re on holiday in Bologna eating 11-layer lasagne and it was OUT OF THIS WORLD. I could go back just for that.
Back to the story - yes, so I started. I said yes to small jobs. I learned the hard way. I invested in mentors. And I slowly realised that if I wanted to get my hands on those bigger budgets I’d to learn to shoot like a creative director and work on my mindset. To build brand worlds instead of shooting random images. I had to treat clients like they were stepping into an experience, not just booking a shoot.
Over time, this mindset shift help me to build a very successful business WITHOUT over working. And the best thing is that I get to work with amazing people every week, travel and stay in luxury hotels and get paid well. Sometimes I’m thinking is this even a real job?!
Her Edit has become my new passion project for 2026, where I support women who feel that same pull for something bigger. The ones who know they’re capable of more but don’t want to build it through burnout or hustle culture. I teach photographers 1:1 and I’m currently building us an online platform where we can chat all things creative projects and the industry questions together! Check more info here: https://www.heredit.uk/her-space
If you’re in that in-between space, where you’re ambitious but also craving calm, I see you. Because I’ve been you.
You don’t have to figure it out alone.
What my 1:1 clients are saying
Fiona Rebik
Commercial food and fine art photographer, US
"Working with Jenni has been one of the most important and transformative steps I've taken in my photography journey. Before we started, I often felt like I was creating work but something deeper was missing. I couldn't quite articulate what it was until Jenni helped me realise that I wasn't creating in a way that truly reflected me. Through her thoughtful, intuitive mentorship, she guided me to uncover my own visual voice and brand identity. That process has completely re-energised my work and given it new life. I now feel so much more connected to what I'm creating because it feels honest and aligned with who I am not just as a photographer, but as an artist."
Katharina N
Editorial food photographer, Germany
"Through developing my brand world, I've gained a much clearer sense of how I want to express myself and share my vision with the world. I especially loved diving deep into the things that fascinated me as a child. My curiosity is on fire again."
Nadi Lindsay
Commercial product photographer, UK
"Our work together has helped me understand much more clearly, what my photography is rooted in, what I'd love to create and what feels authentically me, rather than toss about from one side to another. There's still a lot of work ahead, but it already feels much better to see a clear path forming."
